"Moments" Brand Campaign
Each new day brings with it the opportunity to produce a new and defining moment. We’re talking a game-changing “yes” moment.
Yes, you got her number…in only 3 tries.
Yes, you somehow pulled off textbook medium rare on that tri-tip.
Yes, you got the job.
Yes, your son’s first words were “dada.”
And yes, she said “yes” she’ll be yours. As in forever.
Our pants were made for these moments, with 4 essential styles for any occasion. Designed expressly for your comfort so you’re always at your best. Always appropriate with the effortless confidence of timeless style. Always making you look good because that’s pretty much what we do. We are your wingman for life. And as such, we not only have your back, we are very pleased to report that we also have your pants.
Created and developed in-house, the multi-channel campaign launched August 2016 with global print, video, OOH, digital and social.