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shelley parsons: creative director + expat
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Dockers SS16 / A Very Cali Summer

Dockers Spring/Summer 2016

For Spring/Summer 2016, we packed light and followed the sun from the shores of Catalina Island to the high desert of Palm Springs to capture the color, texture and mood of a quintessential California summer.

The multi-channel campaign launched February 2016 with global print, video, look book, catalogue, social and retail on-floor graphics.

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