Admit it. There are days when you’d rather have a piece chocolate than just about anything in the world. Yes, including that. Well if your name is Hershey’s, what better way to stimulate your social community than creating some original truisms about life infused with a delicious chocolate twist?
We’re in the midst of creating twenty-five original “chocolatisms” that will be commissioned to artists around the world. Then they’ll be posted on Hershey’s Facebook and Pinterest pages for Hershey's five million fans to see. Hopefully it will encourage them to write their own chocolatisms and tag it #HersheysChocolatisms to win a prize.
Here's a small taste of things to come.