Fresh fuels our best.

Proud fresh food partner of the 2024 Olympic and Paralympic Games—and Channel 9—we showed up everywhere: film, OOH, in-store, social.

Athlete stories tugged hearts, data-led OOH updated daily, and Fresh Ambassadors rallied on TikTok and Meta. All created in-house.

We smashed engagement targets, lifted brand sentiment, and landed #1 in Australia and #3 globally on System1’s creative effectiveness list plus nabbed a 2025 TikTok Award to boot.

We’re big on the little things.

No nasties. No additives. Nothing to hide but the purest organic ingredients. Brough to you by Woolworths Own Brand.

The design approach echoed the simple, natural, ‘no additives’ brand promise across OOH, in-store POS, site, social and and video animation.

The freshest produce from the fresh food people, delivered to you in a way that works for you.

The design approach featured bold type and playful messages in iconic Woolies green. The campaign look and feel was applied across all campaign elements in static and motion formats, including OOH, site, social and an enormous Sydney station domination.

Change it up.

DENIZEN from Levi’s was on the journey with young people around the world to reject the routine and embrace flexibility—both in the way they move and the way they live.

The design revolved about playful photography that made denim the hero, with graphic elements integrated seamlessly into each scene. The campaign featured OOH, print, social and in-store graphics.

Dad hustle is real.

Just ask any dad ever. It’s not easy juggling cheerios, drop offs, working from home, ponytails, pimples. Don’t get us started on first dates. Dadding takes grit, stamina, dedication. It requires a certain kind of hustle. #dadhustle

Art direction featured candid portraiture of our Dads shot against a natural canvas backdrop. The look and feel was carried across OOH, in-store graphics, digital and social.

Levi’s Look Books

Each look book has been crafted to reflect the product story and overarching concept, designed to connect style with Levi’s brand DNA. All photography assets were concepted and art directed to support the unique narrative of each collection.

If you dare.

What would it take to launch Australia's beloved—albeit unique—sandwich spread to the US market? It was beyond a challenge, it was a dare.

Leveraging the bold colors from the packaging, the playful headlines are set in unexpected forms to lead the eye to the product.

For Woolies’ first Christmas in New Zealand, we asked: what really makes it feel like Christmas?

A fresh pine tree? Mariah? A beachside BBQ?

At the heart of it all was fresh food—brought to life through the story of a little carrot farmer and our in-store Reindeer Carrots for kids (and Rudolph).

The campaign ran across OOH, social and in-store, sparking festive feels everywhere.

Life Beyond Asthma

Asthma vs. cats, wool, flowers and sofas. Living with asthma meant living with compromise—until now. 

Print layouts were kept airy and simple to let the quirky character portraits and playful headlines take center stage.

Dockers 30th Anniversary Collection

No other brand can lay claim to the color khaki than Dockers. So to mark our 30th anniversary, we launched a head-to-toe capsule collection designed exclusively in our namesake tone. The collection was launched at the 2016 CFDA opening party (and worn by Tyson Beckford) and sold in select retailers in Europe, Canada and the US.

To showcase and dramatize the khaki tones, all photography was shot on a black background and the lookbook featured a mix of crops and head-to-toe looks.

A khaki tuxedo? You bet.

Summer of Love

Fans of Reese’s are pretty passionate about their love for the brand, so to keep them happy all summer long we created the Reese’s Summer of Love social campaign. A little less psychedelic than the original social revolution, our Facebook party maintains the flavor of the 60’s mashed up with today’s music and pop-culture happenings, fan photos, and giveaways.

The design featured bold, flat graphic illustrations in the instantly recognizable Reese’s orange and brown color palette. Deliscious!

Meet the power couple of pump therapy.

Art director & copywriter. Bert & Ernie. Pump & meter-remote. Proof that two heads really are better than one.

This integrated campaign introduced innovative, differentiating wireless technology—devices that could finally talk to each other.

Every element of this award-winning brand and campaign was concepted and crafted—from photography and tone of voice to graphic language and the guidelines that brought it all together.

Best kept secret.

For nearly 40 years, Edna Valley Vineyard quietly crafted award-winning Chardonnay—known mostly to locals.

While other California wineries leaned into luxury experiences, we tapped into the joy of discovery, positioning Edna Valley as a hidden gem too good to share.

The campaign played on the idea that locals had been keeping it a secret—until word finally got out.

We all need a profreader. 😊

After several embarrassing client-facing typos, the agency finally employed Leigh-the-proofreader. And because she's billable, she needed a promotional campaign to launch her services across the agency network.

The campaign has kept Leigh so busy she can hardly see straight. Uh-oh.

Updating a brand can be life, changing.

We repositioned—and relaunched—the brand from the inside out. We created a new corporate identity, tagline, website, marketing materials, and used the passion and commitment of the employees to herald the change to our internal and external audiences via a 10-part digital content series.

This is no ordinary doctor visit.

Simple answers and easy actions for diabetes management are presented by our doctor host (he's a real diabetes specialist) through a series of unique animated videos. Plus, personalized progress and tracking helps users stay engaged with their diabetes management.

We packed light and followed the sun from the shores of Catalina Island to the high desert of Palm Springs to capture the color, texture and mood of a quintessential California summer.

The multi-channel campaign featured global print, video, look book, catalogue, social and retail graphics.

Not just a pair of pants, confidence you step into. Always sharp. Always ready. Always on. We teamed up with agency partner FCB to launch our Smart 360 Flex khakis—and new brand platform—Dockers. Always On.

Graphic design and product videos were produced in-house, props to director, Mike Young, and photographer, Matthew Comer.

What's in Hunter's Dugout Pants?

Not your average khaki. With bold colour and hidden details, these pants were made for die-hard fans—and players. Enter Hunter Pence: scooter-rider, sign-inspirer, and now, proud wearer of the orange Dugout Pants.

Our campaign brought the energy across social, digital, retail and live activations—including a custom pair for Giants mascot Lou Seal (waist size classified).

The EFM x Dockers collaboration is a capsule collection born out of innovation, performance, luxury and style. Product imagery and video were inspired by movement, performance and energy—and set against the backdrop of the most vibrant city on the planet.