Dad hustle is real.
Just ask any dad ever. It’s not easy juggling cheerios, drop offs, working from home, ponytails, pimples. Don’t get us started on first dates. Dadding takes grit, stamina, dedication. It requires a certain kind of hustle. #dadhustle
Art direction featured candid portraiture of our Dads shot against a natural canvas backdrop. The look and feel was carried across OOH, in-store graphics, digital and social.
