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shelley parsons: creative director
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Dockers. Always On.

Not just a pair of pants, confidence you step into. Always sharp. Always ready. Always on. We teamed up with agency partner FCB to launch our Smart 360 Flex khakis—and new brand platform—Dockers. Always On.

Graphic design and product videos were produced in-house, props to director, Mike Young, and photographer, Matthew Comer.

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