For Woolies’ first Christmas in New Zealand, we asked: what really makes it feel like Christmas?
A fresh pine tree? Mariah? A beachside BBQ?
At the heart of it all was fresh food—brought to life through the story of a little carrot farmer and our in-store Reindeer Carrots for kids (and Rudolph).
The campaign ran across OOH, social and in-store, sparking festive feels everywhere.
