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shelley parsons: creative director
  • work
  • hello

OneTouch

Meet the power couple of pump therapy.

Art director & copywriter. Bert & Ernie. Pump & meter-remote. Proof that two heads really are better than one.

This integrated campaign introduced innovative, differentiating wireless technology—devices that could finally talk to each other.

Every element of this award-winning brand and campaign was concepted and crafted—from photography and tone of voice to graphic language and the guidelines that brought it all together.

OTPing_Print_Complete.jpg
OTPing_Print_Close.jpg
OneTouchPing_NewPatientPack.jpg
OTPing_Print_Bolus.jpg
OTPing_Print_PB&J.jpg
OneTouchPing_VariousCovers.jpg
OTPing_Print_Noodle.jpg
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OneTouchPing_support.jpg
OneTouchPing_web_Ping.jpg
OneTouchPing_learn.jpg

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