Fresh fuels our best.
Proud fresh food partner of the 2024 Olympic and Paralympic Games—and Channel 9—we showed up everywhere: film, OOH, in-store, social.
Athlete stories tugged hearts, data-led OOH updated daily, and Fresh Ambassadors rallied on TikTok and Meta. All created in-house.
We smashed engagement targets, lifted brand sentiment, and landed #1 in Australia and #3 globally on System1’s creative effectiveness list plus nabbed a 2025 TikTok Award to boot.
