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shelley parsons: creative director
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Reese’s

Summer of Love

Fans of Reese’s are pretty passionate about their love for the brand, so to keep them happy all summer long we created the Reese’s Summer of Love social campaign. A little less psychedelic than the original social revolution, our Facebook party maintains the flavor of the 60’s mashed up with today’s music and pop-culture happenings, fan photos, and giveaways.

The design featured bold, flat graphic illustrations in the instantly recognizable Reese’s orange and brown color palette. Deliscious!

Facebook_SummerOfLove_Cover_Page.jpg
WW_Reeses_SummerOfLove_OriginalMini.jpg
WW_Reeses_SummerOfLove_PieceOut.jpg
WW_Reeses_SummerOfLove_EyeCandy.jpg
Reeses_SummerOfLove_Bus.jpg
WW_Reeses_SummerOfLove_Woodstock.jpg
WW_Reeses_SummerOfLove_Vinyl.jpg
WW_Reeses_SummerOfLove_SunFlowers.jpg
WW_Reeses_SummerOfLove_BigWheel.jpg
WW_Reeses_SummerOfLove_BeachChairs.jpg
WW_Reeses_SummerOfLove_Camera.jpg

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